Client: Skymaster Mods & Parts is an aviation service facility specializing in Cessna Skymaster upgrades and services. They wanted to create a new, updated website branding, design, and copy to attract more customers and improve user-experience.

Challenge: Because their website at the time was so dated, it needed a complete overhaul including design, copy, and branding.

Solution: Since Skymaster Mods & Parts wanted to shift from promoting parts and services to a focus more on upgrades and modifications, it was important to highlight that aspect on the website, while not ignoring the other services offered. We updated their branding to have a more futuristic feel to tie it in with the benefits of upgrading their airplane with the company’s mods. We wanted to grab customers’ attention quickly with a catchy headline that clearly pointed out how upgrading their plane would give them a better flight experience. We also wanted the tone to be more conversational from one Skymaster owner to another, to establish a feel of camaraderie.