Client: Private women’s health & PT practice

Challenge: Grow the email list and produce a regular newsletter to stay in touch with clients and leads.

Solution: I created and tested several lead magnets and marketing strategies to grow the email list directly through the company website as well as via Pinterest and social media. I utilized Flodesk email marketing platform to design and write marketing funnels and newsletters. I wrote consistent newsletters 2-4x per month to share relevant health tips, exercises, and updates.

Regular emails and newsletters had an average open rate of 50-60%.