Client: Women’s health and PT website/private practice

Challenge: I created an ebook with insider pelvic health secrets for my clients and online audience to raise awareness of how to have better pelvic health + DIY strategies for pain and tension relief.

Solution: I wrote the product description in a conversational tone from a PT-to-patient perspective as though I was speaking directly with a client or prospective client. While I didn’t want to downplay the benefits of Pelvic PT, I wanted to convey there are many things that can be done at home that can help with pelvic health, and it doesn’t have to be expensive, scary, or complicated.