Client: Ella+Kit Handcrafted is an Etsy shop specializing in handcrafted wood and copper home goods and accessories. They wanted their product listings to be optimized to show up in search results and convert sales.

Challenge: Because of the Etsy algorithm, it is difficult to tell how well search terms rank, so it took research and a bit of testing to see what performed well on the product listings.

Solution: With careful research, we found that the copper products did well when targeted for weddings and anniversaries, so I tailored the messaging for this audience. We saw that the home goods performed best with key terms related to home decor trends like “hygge,” “cottagecore,” or “minimalist.” I provided the brand with several different keywords to test to see which got the best results over time.