Client: CA Production (CAP) is a video production and motion design company that wanted to update their messaging to book more clients.

Challenge: While they have a lot of experience in their industry, CAP’s website mainly targeted solopreneurs and realtors. It really limited their client reach and they wanted to figure how to attract more clients…

Solution: Because CAP had such a wide variety of experience with larger production companies and television stations, we decided that they really needed to showcase that on their site rather than niching down to such a small target audience in order to appeal to larger companies. We targeted their messaging toward companies with creative teams rather than small businesses. We also highlighted a wider variety of project types in their portfolio to better demonstrate their versatility and expertise.